Microsoft Advertising
Microsoft Advertising
Microsoft's constantly playing catch-up with Google.
If you're running Google Ads, there's a good chance Microsoft has provided an incentive to jump ship, and there are legitimate reasons to give it a go.
1
Professional Audiences
Microsoft traffic skews older, higher-income, better educated and less technologically savvy.
Users are more likely to work in office and trade environments, along with the LinkedIn Audience network being available for targeting within the MS Ads platform.
2
More Conv. for your Click
Less advertisers means less competition. CPCs trend lower than Google, while MS Ads typically makes up ~12.5% of Google's search volume but 17% of the conversions.
3
Simple Management
Microsoft let you import an entire Google Ads account, including ads, products, bids, and strategy.
Expanding your advertising reach with minimal effort has never been easier.
I've spent the past decade making clients a pretty reasonable amount of money across the entire marketing mix.
Whatever you're doing I always have time for a quick call to talk results. Send me a message or start a chat below.